15 Oct 2008, Posted by admin in Whitehat, 1 Comments
I love working with medium sized clients, and I’ll tell you why. It’s because they have links. Loads and loads of links. Links that aren’t giving them any value, links that they don’t even know are there.
It happens all the time, people link to their site and, for one reason or another, the page they’re linking to is removed. If you want to get that link back, you can use webmaster tools to find which sites are linking to pages on your site that throw 404s. Simply find these links and 301 them to your homepage.
If for some reason you don’t have access to Webmaster Tools though, there’s still a lot that you can do. Use Yahoo’s site explorer, or any other backlink tool you’ve got access to, to find if anyone is linking to ww.domain.com or wwww.domain.com. The last one is less common, but it does happen. If they are, set up ww. and wwww. as subdomains and 301 them to the relevant page.
It’s also a good idea to check that the client site has 301s implemented properly – I’ve seen a client’s site recently that had both the .com and the .co.uk (both with identical content on each site). Each of those domains also had both the www. and non-www. versions, with the same content on each. In that situation, it’s best to get them to 301 all versions to just one standard site. The benefits are obvious – you don’t have to worry about any duplicate content issues, your users won’t get confused and, above all, people will know where to link to.
This particular client had a ton of links going to the .com, the .co.uk, the www. versions and the non-www. versions. That was a ton of links that they were missing out on – I got them to 301 the pages to one site, which gave them over 400 links, including links from the BBC. Good times.