09 Jun 2009, Posted by admin in Nohat, 2 Comments
I’ve been digging around a little bit with Bing and there’s a few things that are unusual. I’ve not looked into this too much exactly, but I’m seeing some strange results when you search for SEO companies in the UK.
Check out a search for bigmouthmedia – for me, the second result is Superbreak.com. Bigmouthmedia isn’t mentioned anywhere on Superbreak.com. Digging a bit deeper, I found out that Superbreak is (or was) a client of bigmouth. Ordinarily I wouldn’t announce who is a client for who, but I don’t think bigmouth or Superbreak will mind because bigmouth announced it themselves with press releases (apparantly they’re doing a very good job).
Interestingly though, if you search for other SEO companies you can start to, sometimes, find sites that may well be their clients.
I’ve not examined this too much, but it’s definitely interesting how Bing works. It’s possible that it’s got a very, very strong reliance on backlink anchor text (so if you’ve got just the one backlink with “bigmouthmedia” as the anchor text, you can rank even if the term doesn’t appear anywhere on your site).
Another interesting possibility is that Bing might look at sites that are often both linked to at the same time, and may use this to determine if they’re related. If that’s what they’re doing then, with a bit more polish, that may just work.
(Flickr image from Brajeshwar)