26 Feb 2009, Posted by admin in Greyhat, 4 Comments
It’s rare that you come across a site that’s made the full use of geo-targetting. With regional Google sites, like Google.nl and Google.co.uk, there’s a huge boost to local sites. This doesn’t just mean having the country specific tld, although that obviously helps a lot, it’s also about having the site properly configured in Webmaster Tools, being written in that language and, importantly, being hosted in that country. It’s hard to say how much of an effect these elements have, but from my experience – it’s a lot. Sometimes, going after the individual tld’s isn’t the right move – it might be better to have a subdomain or a seperate folder for each language site on the same domain.
Pokernews.com is probably the best site I’ve seen for geo-targetting. As in, it’s absolutely immense.
Quick disclaimer – I have nothing to do with the site. I’ve never worked on it, spoken to the Poker News guys, I don’t even know who does their SEO. But it’s incredible.
Check out the PokerNews worldwide link at the top right of the page. What you’re looking at is 27 additional different versions of the site. They’re on seperate subdomains – you can bet they’ll be geo-targetted in Google Webmaster Tools. But the most amazing part of it is the fact that each subdomain is hosted in the country it targets.
The amount of local traffic search these guys must bring in is absolutely extraordinary. It’s not appropriate for all sites, obviously, but imagine if your site (and your client’s sites) all had the content translated into different languages, put on subdomains and had them hosted in the country they target. How much extra traffic do you think you’d pull in?