14 Aug 2008, Posted by admin in Google, 0 Comments

Why Does Page Rank Even Exist?

Page rank at the moment is only actually used by SEOs. It’s true.

Page rank, the vague indicator of authority that it is, is ultimately useless. It’s always about 3 months out of date, and doesn’t really tell you anything anyway. And it makes sense, why would Google give you an actual valuable metric to measure your sites performance? And even if they did, would it really be on a sliding scale of 1 to 10?

At the moment it’s only really used to determine how much to pay when buying links (on a side note, it’s much better to check traffic stats, the number of backlinks they have and how well they’re actually ranking instead of using page rank to work out how much to pay). So if it’s only used for working out how much a link is worth, why does Google keep it?

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