12 Apr 2010, Posted by admin in Google, 1 Comments

Testing Out 301 Redirects

Dave Naylor recently posted about 5 things that prevent anchor text from being passed – one of which caused quite a lot of discussion in the comments. According to searchnexpert Dave, they found in tests that 301 redirects didn’t pass over anchor text value.

In the comments he mentioned that this was mostly likely because of how merchant and affiliate links have worked in the past. Matt Cutts recently mentioned that Google will try to prevent affiliate links from passing link value, in most cases. Is Dave right? Does anchor text not flow through some 301s, and is that because Google’s trying to stop merchants from benefiting from affiliate links?

Flickr Image from Dan Coulter & Sprantaclaus