Comments on: How Can Google Improve It’s Search Results? http://sharkseo.com/google/improving-google/ Black, White, Grey. Whatever. Mon, 25 Feb 2013 15:03:29 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Seattle SEO http://sharkseo.com/google/improving-google/comment-page-1/#comment-1149 Seattle SEO Thu, 24 Dec 2009 21:15:56 +0000 http://sharkseo.com/?p=405#comment-1149 Agree that Google focuses way too much on anchor text. However, this is primarily how their search engine was designed from the beginning as you can read in Sergey Brin's and Lawrence Page's Stanford University paper, The Anatomy of a Large-Scale Hypertextual Web Search Engine http://infolab.stanford.edu/~backrub/google.html This paper is a must read for anyone involved in SEO, even though it's dated, the foundations pretty much remain the same. Agree that Google focuses way too much on anchor text. However, this is primarily how their search engine was designed from the beginning as you can read in Sergey Brin’s and Lawrence Page’s Stanford University paper, The Anatomy of a Large-Scale Hypertextual Web Search Engine http://infolab.stanford.edu/~backrub/google.html
This paper is a must read for anyone involved in SEO, even though it’s dated, the foundations pretty much remain the same.

]]> By: Mark Waterfield http://sharkseo.com/google/improving-google/comment-page-1/#comment-971 Mark Waterfield Thu, 24 Sep 2009 16:34:20 +0000 http://sharkseo.com/?p=405#comment-971 Yup - I did enjoy this post. While I need those links - I am not going to be creating the negative publicity to get them. I will just have to work on getting the links from like minded relevant sites and hope that this all helps in the cause. Yup – I did enjoy this post.

While I need those links – I am not going to be creating the negative publicity to get them.

I will just have to work on getting the links from like minded relevant sites and hope that this all helps in the cause.

]]> By: Gab Goldenberg http://sharkseo.com/google/improving-google/comment-page-1/#comment-951 Gab Goldenberg Wed, 26 Aug 2009 16:51:16 +0000 http://sharkseo.com/?p=405#comment-951 "The problem with that, though, is that most people don’t link to things like that. We do as SEOs, of course, but there’s a significant amount of people that don’t. There’s a surprising amount of people that link with just the URL as the anchor text, and there’s still an unbelievable amount of links out there that say “click here”, “more info” and “find out more”." I think they've got that one down. Google looks at the neighbouring text as well, such that talking about backlinks near a link that says click here probably passes some value to the site for it to rank for 'backlinks'. Thanks for the link! “The problem with that, though, is that most people don’t link to things like that. We do as SEOs, of course, but there’s a significant amount of people that don’t. There’s a surprising amount of people that link with just the URL as the anchor text, and there’s still an unbelievable amount of links out there that say “click here”, “more info” and “find out more”.”

I think they’ve got that one down. Google looks at the neighbouring text as well, such that talking about backlinks near a link that says click here probably passes some value to the site for it to rank for ‘backlinks’.

Thanks for the link!

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