04 Oct 2010, Posted by admin in Google, 6 Comments
In most cases, when structuring a site that targets more than just one country, I prefer to seperate the countries using subfolders, rather than subdomains or through seperate top-level domains.
So, for example, I’d prefer to use something like:
You can find out more about some of the ways to geo-target your site here.
I realised though that quite a few people aren’t sure how to actually geo-target a subfolder in Google Webmaster Tools – it’s very easy once you know how it’s done.
Once you’ve added your main site (e.g. domain.com) and verified it in Webmaster Tools, simply register a new site in the same account – but set the new site as domain.com/uk (or whichever your root subfolder is named). You can use that account to geo-target to the UK – the option is in ‘settings’ in the left-hand panel. You can repeat the same process for as many folders as you want to geo-target.
This is also the same method in which you can geo-target subdomains – simply add the subdomain as a new site in GWT.
Flickr image from shastadaisy.