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How to Geo-target Subfolders in Google Webmaster Tools

04 Oct 2010, Posted by admin in Google, 7 Comments

How to Geo-target Subfolders in Google Webmaster Tools


In most cases, when structuring a site that targets more than just one country, I prefer to seperate the countries using subfolders, rather than subdomains or through seperate top-level domains.

So, for example, I’d prefer to use something like:

http://sharkseo.com/uk/blog-post.html

http://sharkseo.com/fr/blog-post.html

http://sharkseo.com/de/blog-post.html

You can find out more about some of the ways to geo-target your site here.

I realised though that quite a few people aren’t sure how to actually geo-target a subfolder in Google Webmaster Tools – it’s very easy once you know how it’s done.

Once you’ve added your main site (e.g. domain.com) and verified it in Webmaster Tools, simply register a new site in the same account – but set the new site as domain.com/uk (or whichever your root subfolder is named). You can use that account to geo-target to the UK – the option is in ‘settings’ in the left-hand panel. You can repeat the same process for as many folders as you want to geo-target.

This is also the same method in which you can geo-target subdomains – simply add the subdomain as a new site in GWT.

Flickr image from shastadaisy.

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7 Comments

October 17, 2010 1:59 pm

SEO Nepal

putting the localization in sub folders also gives a uniformity to the site i think. http://www.example.com/12 and http://www.example.com/34 seems better than 12.example.com and 34.example.com where it appears to be coming from a separate domain altogether.

October 29, 2010 2:25 am

Gareth

Ok I feel like a bit of an idiot, this seems so simple, how could I have missed this.

October 29, 2010 2:29 am

Gareth Goddard SEO – Small Business SEO and Beyond » Geotargetting sub folders on your site

[...] Can’t believe I hadn’t thought of this myself. Adding different sub folders as new sites in webmaster tools and giving them each different geo targets. from http://sharkseo.com/google/geotarget-subfolders/ [...]

October 29, 2010 2:32 am

How to geo target different sections on a website « Gareth Goddard SEO

[...] Posted: October 29, 2010 by garethgoddardseo in Uncategorized 0 Great article here http://sharkseo.com/google/geotarget-subfolders/ on how to geo target specific sub sections and folders on your site in google webmaster [...]

December 15, 2010 4:46 pm

Advance Link Building Services

This is also the same method in which you can geo-target subdomains – simply add the subdomain as a new site in GWT.

May 10, 2012 2:46 pm

Zeeshan Khan

Hi there,

I have a website http://www.theasianstyle.com, where I’m targeting to sell asian style clothes, specifically in US, and other countries, but I’m getting most of the traffic from asian region like Pakistan and India, Bangladesh. Tell me if I target it to US only now, will I be getting traffic from US then. I can afford the risk of not getting other than US visitors, as right now, its just a start, and I dont want to get like 80% – 90% of the visitors, whom im not actually targetting. Will this traffic be converted into US only?

March 26, 2013 12:22 pm

Dantes

I can’t understand if it is better:

example.com (for english speakers)
example.com/ite (for italian speakers)
example.com/de (for german speakers)

or

example.com/en (for english speakers)
example.com/ite (for italian speakers)
example.com/de (for german speakers)

Also how will this recent change from google affect this article?

http://googlewebmastercentral.blogspot.it/2011/08/reorganizing-internal-vs-external.html

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