15 Jan 2009, Posted by admin , 38 Comments
What’s The Biggest SEO Myth?
Some of the best SEOs in the industry answer one question: what’s the biggest SEO myth?
Some of the best SEOs in the industry answer one question: what’s the biggest SEO myth?
There’s an inherent problem with all of this “content is king” bullshit. All of this “using social media to promote your linkbait”. There seems to be this view amongst people that have never tried it that all you need to make linkbait work is getting decent creative, or having the idea of a cool site, or idea or page. Stuff that people would like. Things that rock.
Every good SEO (and most of the bad ones) know that Wikipedia NoFollows all external links. Having said that, a lot of people have noticed that their sites get a significant boost in the SERPs whenever they get a link from Wiki. It might just be coincidence, but it makes sense. NoFollow was originally introduced by Google to clean up the link spam, particularly on sites like Wikipedia and Yahoo Answers. And it worked. Wikipedia used to be spamtown, and now it’s pretty clean with a userbase that doesn’t take any shit and is quick to remove any obvious spam. It’s fair to say that there’s nowhere near as much spam in Wikipedia than there used to be. It also makes Wiki an amazing source of content that almost always links out to high quality, authoritative, accurate sites.
I love working with medium sized clients, and I’ll tell you why. It’s because they have links. Loads and loads of links. Links that aren’t giving them any value, links that they don’t even know are there.