Pretty much every SEO knows about Google’s latest update. Aaron Wall broke the story and described it as an update designed to bump brands up in the search results, while Matt Cutts later came out to say that it was one of many updates they do every year and wasn’t necessarily designed to boost brands, it was just an update designed to have a more relevant index. Sure.
It’s rare that you come across a site that’s made the full use of geo-targetting. With regional Google sites, like Google.nl and Google.co.uk, there’s a huge boost to local sites. This doesn’t just mean having the country specific tld, although that obviously helps a lot, it’s also about having the site properly configured in Webmaster Tools, being written in that language and, importantly, being hosted in that country. It’s hard to say how much of an effect these elements have, but from my experience – it’s a lot. Sometimes, going after the individual tld’s isn’t the right move – it might be better to have a subdomain or a seperate folder for each language site on the same domain.
Linkbait is probably my favourite part of SEO. I love it. All you have to do to create successful linkbait is to have the capability to think of successful linkbait. Read that sentence again.
Step 1 – Sign up to Google Alerts
Step 2 – Enter a couple of keywords that your site is targetting