02 Aug 2012, Posted by admin , 5 Comments
How Google could detect paid links
Google’s Penguin update shows that they’re now looking to penalise paid links instead of just devaluing them. But how do they algorithmically spot paid links?
Google’s Penguin update shows that they’re now looking to penalise paid links instead of just devaluing them. But how do they algorithmically spot paid links?
Google appears to value the anchor text of links more heavily than other search engines. This might not actually be a bad thing.
Recently Google accused Bing of effectively copying their results by using toolbar data, and Bing denied it heavily – but admitted to using clickstream data.
Checking through my analytics, I found a visit from Google’s head office in Ireland from a device that doesn’t appear to be known.