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How Google could detect paid links

02 Aug 2012, Posted by admin , 8 Comments

How Google could detect paid links


Google’s Penguin update shows that they’re now looking to penalise paid links instead of just devaluing them. But how do they algorithmically spot paid links?

Google’s Love Affair with Anchor Text

22 Jul 2011, Posted by admin , 40 Comments

Google’s Love Affair with Anchor Text


Google appears to value the anchor text of links more heavily than other search engines. This might not actually be a bad thing.

Robots.txt & Duplicate Content

19 Apr 2011, Posted by admin , 8 Comments

Robots.txt & Duplicate Content


The robots.txt file is frequently used as a way of preventing Google from accessing duplicate content on sites, but it’s not a good solution.

Geolocation of Tweets Affects the Rankings in Local Google

06 Jan 2011, Posted by admin , 22 Comments

Geolocation of Tweets Affects the Rankings in Local Google


Google has announced that they’re experimenting with how tweeted links can affect the regular web search rankings, but how long does the effect last for?