How Google could detect paid links
Google's Penguin update shows that they're now looking to penalise paid links instead of just devaluing them. But how do they algorithmically spot paid links?
Continue ReadingGoogle's Penguin update shows that they're now looking to penalise paid links instead of just devaluing them. But how do they algorithmically spot paid links?
Continue ReadingGoogle appears to value the anchor text of links more heavily than other search engines. This might not actually be a bad thing.
Continue ReadingThe robots.txt file is frequently used as a way of preventing Google from accessing duplicate content on sites, but it's not a good solution.
Continue ReadingGoogle's Penguin update shows that they're now looking to penalise paid links instead of just devaluing them. But how do they algorithmically spot paid links?
Continue ReadingGoogle appears to value the anchor text of links more heavily than other search engines. This might not actually be a bad thing.
Continue ReadingGoogle's Penguin update shows that they're now looking to penalise paid links instead of just devaluing them. But how do they algorithmically spot paid links?
Continue ReadingGoogle appears to value the anchor text of links more heavily than other search engines. This might not actually be a bad thing.
Continue ReadingThe robots.txt file is frequently used as a way of preventing Google from accessing duplicate content on sites, but it's not a good solution.
Continue ReadingFind out how to have multiple meta descriptions for the same page, to improve your search snippets.
Continue ReadingA short introduction to using Richard Baxter's keyword research tool for quick, easy, actionable results.
Continue ReadingRecently Google accused Bing of effectively copying their results by using toolbar data, and Bing denied it heavily - but admitted to using clickstream data.
Continue ReadingGoogle has announced that they're experimenting with how tweeted links can affect the regular web search rankings, but how long does the effect last for?
Continue ReadingChecking through my analytics, I found a visit from Google's head office in Ireland from a device that doesn't appear to be known.
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