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Digg, the social bookmarking/voting/massive traffic driving site that it is, has a massive, massive flaw. It’s algorithm has been tweaked almost exclusively to prevent it from being gamed, and it’s biggest, decisive factor is to place more weight to people that have trusted accounts, people that digg stories that later become more successful.
Tags: diggStep 1 - Sign up to Google Alerts
Step 2 - Enter a couple of keywords that your site is targetting
There’s an inherent problem with all of this “content is king” bullshit. All of this “using social media to promote your linkbait”. There seems to be this view amongst people that have never tried it that all you need to make linkbait work is getting decent creative, or having the idea of a cool site, or idea or page. Stuff that people would like. Things that rock.
Tags: digg, linkbait, linkbuilding, stumbleEvery good SEO (and most of the bad ones) know that Wikipedia NoFollows all external links. Having said that, a lot of people have noticed that their sites get a significant boost in the SERPs whenever they get a link from Wiki. It might just be coincidence, but it makes sense. NoFollow was originally introduced by Google to clean up the link spam, particularly on sites like Wikipedia and Yahoo Answers. And it worked. Wikipedia used to be spamtown, and now it’s pretty clean with a userbase that doesn’t take any shit and is quick to remove any obvious spam. It’s fair to say that there’s nowhere near as much spam in Wikipedia than there used to be. It also makes Wiki an amazing source of content that almost always links out to high quality, authoritative, accurate sites.
Tags: Whitehat, wikipediaI’ve been looking at latent semantic indexing recently, it’s the manner in which Google identifies which words belong to others. Instead of looking at individual words and seeing if they’re present, the engine analyses the entire content of a document to see which other words appear, and groups them. It gives them an idea of which context words should be in. You can see how Google does it easily enough with Google Sets. There was an article that described it a lot better than I could that used to be on the Middlebury College site, and it’s not available there any more so I rescued it and republished it here. All credit goes to the Middlebury site. Enjoy.
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I might be being a bit harsh in saying this - I’m sure there’s a couple of directories out there that aren’t dreadful. Dmoz is probably the best example. The Yahoo directory can give sites a boost too. The vast majority, on the other hand, are pointless.
Tags: directories, dmoz, linkspam, yahooRecently XMCP created a thread on Wickedfire to help answer some general SEO questions. By the way, if you’re going to stop off at Wickedfire and say hi, feel free - they’re good guys and they’ve got a ton of information to share on SEO, PPC, affiliate marketing and other similar stuff. If you’re going to stop off to try and spam your shitty ebooks on them, maybe you should rethink targetting a group of affiliate marketers with a sense of humour. This post is a summary of some of the more interesting points that were found in XMCP’s thread, I’ll elaborate on these points later on because they’re all quite expansive.
I love working with medium sized clients, and I’ll tell you why. It’s because they have links. Loads and loads of links. Links that aren’t giving them any value, links that they don’t even know are there.
Tags: link reclaimationPage rank at the moment is only actually used by SEOs. It’s true.
Page rank, the vague indicator of authority that it is, is ultimately useless. It’s always about 3 months out of date, and doesn’t really tell you anything anyway. And it makes sense, why would Google give you an actual valuable metric to measure your sites performance? And even if they did, would it really be on a sliding scale of 1 to 10?
Tags: Google, Page Rank